ROCKY FORD FOOD MARKET

Privacy Policy

Effective Date: January 1, 2026 | Last Updated: June 2026

Please read this Privacy Policy carefully. It describes how Rocky Ford Food Market collects, uses, shares, and protects your personal information when you interact with us in-store, online, by phone, or through any of our programs and services. By using our services, you agree to the practices described in this policy.

1. Introduction

Welcome to Rocky Ford Food Market. We are a locally operated grocery and food market serving the Rocky Ford, Colorado community and surrounding areas. We are committed to being a trusted neighbor — and that trust extends to how we handle your personal information.

At Rocky Ford Food Market, we take your privacy seriously. We believe you have the right to know what information we collect, why we collect it, how we use it, and who we may share it with. This Privacy Policy is designed to be straightforward and easy to understand, not buried in legal language.

Scope of This Policy. This policy applies to all interactions you have with Rocky Ford Food Market, including:

  • In-store shopping and transactions
  • Online ordering, our website, or any digital platforms we operate
  • Phone orders, inquiries, and communications
  • Enrollment and participation in our loyalty and rewards programs
  • Any other digital services, mobile applications, or programs we may offer

This policy applies to all customers, loyalty program members, and anyone who provides us with personal information in the course of doing business with us.

2. Information We Collect

We collect personal information only as necessary to serve you and operate our business. The types of information we may collect include the following:

2.1 Personal Identifiers

  • Full name
  • Mailing or billing address
  • Email address
  • Phone number

2.2 Payment Information

We accept payment by cash, card, and other approved methods. Payment card transactions are processed through secure, industry-standard systems. We do not store full card numbers on our systems. Payment data is handled in accordance with applicable security standards (see Section 6).

2.3 Purchase History and Transaction Records

We maintain records of purchases made in-store or online, including items purchased, transaction dates, amounts, and payment methods used. This information helps us process returns, resolve disputes, and improve our product offerings.

2.4 Loyalty and Rewards Program Data

If you participate in our loyalty or rewards program, we collect information associated with your account, including enrollment details, points balances, redemption history, and preferences you provide to us.

2.5 Voluntarily Provided Information

We may collect information you choose to share with us, such as:

  • Feedback submitted via comment cards, forms, or surveys
  • Special order or catering requests
  • Contest or promotion entries
  • Communications you send to us by email, mail, or phone

2.6 Device and Usage Data (Digital Platforms)

If you use our website, online ordering platform, or mobile application, we may automatically collect certain technical information, including:

  • Device type and operating system
  • Browser type and version
  • IP address
  • Pages visited and time spent on our digital platforms
  • Referring website or link

This information is collected to ensure our digital services function properly and to understand how customers use them.

2.7 In-Store Security and Surveillance Footage

For the safety of our customers and employees, our store premises are monitored by security cameras. Video footage is recorded and retained in accordance with our data retention practices described in Section 7. This footage is used solely for security, loss prevention, and safety purposes.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process transactions and fulfill orders. We use your information to complete purchases, process payments, manage returns, and coordinate delivery or pickup of orders.
  • To manage loyalty and rewards accounts. We use your enrollment information and purchase data to track and apply points, rewards, and member benefits.
  • To send receipts, confirmations, and account communications. We may send transaction confirmations, digital receipts, order updates, and important account notifications.
  • To send promotional offers, newsletters, and coupons. With your consent, we may send marketing communications such as weekly specials, seasonal promotions, coupons, and store news. You may opt out of these communications at any time (see Section 5).
  • To improve our products, services, and customer experience. We analyze purchase trends, feedback, and usage data to make better decisions about our inventory, services, store layout, and customer programs.
  • To comply with legal obligations. We may use and retain your information as required by applicable federal, state, or local law, including tax, financial reporting, and record-keeping requirements.
  • To protect against fraud and ensure store safety. We use information to detect, investigate, and prevent fraudulent transactions, theft, or other illegal activity, and to maintain a safe environment for customers and staff.

We will not use your personal information for any purpose that is incompatible with the purposes described in this policy without first notifying you and, where required, obtaining your consent.

4. How We Share Your Information

4.1 We Do Not Sell Your Information

Rocky Ford Food Market does not sell, rent, or trade your personal information to any third party for their marketing or commercial purposes. Your information is not a product we offer to outside companies.

4.2 Trusted Service Providers

We may share limited personal information with third-party vendors and service providers who assist us in operating our business. These may include:

  • Payment processors and financial institutions
  • Delivery or logistics partners
  • Information technology and software service providers
  • Email or communications service providers
  • Security and loss prevention services

All such service providers are required to maintain the confidentiality of your information and are only permitted to use it for the specific purpose for which it was shared. We do not authorize them to use your data for their own commercial purposes.

4.3 Legal Requirements

We may disclose your personal information if required to do so by law or in response to a valid legal process, such as a court order, subpoena, government audit, or law enforcement request. We will take reasonable steps to notify you of such disclosure where permitted by law.

4.4 Business Transfers

In the event that Rocky Ford Food Market is sold, merged, or undergoes a significant change in ownership or operations, customer information may be transferred as part of that transaction. We will provide reasonable notice of any such transfer and advise customers of any material changes to this Privacy Policy that may result.

5. Your Privacy Rights

We respect your right to know and control how your personal information is used. Depending on applicable law, you may have the following rights:

5.1 Right to Access

You may request a summary of the personal information Rocky Ford Food Market holds about you, including the categories of data collected and its general use.

5.2 Right to Correct

If you believe any personal information we hold about you is inaccurate or out of date, you may request that we correct it. We will make reasonable efforts to update your records promptly.

5.3 Right to Request Deletion

You may request that we delete the personal information we hold about you. Please note that some information may be exempt from deletion if it is required to complete a transaction, comply with a legal obligation, or fulfill another lawful purpose. We will inform you of any such limitations when processing your request.

5.4 Right to Opt Out of Marketing

You may opt out of receiving promotional emails, newsletters, text messages, or other marketing communications at any time. To opt out:

  • Click the “unsubscribe” link in any marketing email we send
  • Contact us by phone or in writing using the information in Section 11
  • Notify a staff member or manager in person at our store

Please allow up to 10 business days for opt-out requests to take effect. Opting out of marketing does not affect transactional or account-related communications.

5.5 How to Exercise Your Rights

To submit a privacy request — whether to access, correct, or delete your information — please contact us in writing or by phone using the contact details provided in Section 11. We ask that you provide enough information to verify your identity before we process your request.

Response Time: We will acknowledge your request promptly and respond within 30 calendar days. If more time is needed, we will notify you of the extension and the reason for the delay.

6. Data Security

Rocky Ford Food Market takes reasonable and appropriate steps to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

  • Physical safeguards: Secured premises, restricted access to areas where personal information is stored, and locked filing systems for paper records.
  • Electronic safeguards: Password-protected systems, encrypted communications where applicable, and secure servers for storing digital data.
  • Payment security: All payment card transactions are processed through PCI-DSS compliant systems. We do not store full card numbers or CVV codes on our systems.
  • Employee training: Staff members who handle customer information receive training on data privacy practices and are expected to treat all customer data with confidentiality.
  • Access controls: Access to personal information is limited to employees and service providers who have a legitimate need to use it in the performance of their duties.

Important Notice: While we work diligently to protect your information, no data security system is completely impenetrable. We cannot guarantee absolute security. We encourage you to protect your own account credentials, avoid sharing passwords, and notify us immediately if you suspect unauthorized use of your account or personal information.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our general retention practices are as follows:

  • Transaction and financial records: Retained for a minimum of seven (7) years as required by federal and state tax and accounting regulations.
  • Loyalty account data: Retained for as long as your account remains active. If you request deletion of your account in writing, we will remove your loyalty account data within a reasonable time, subject to any legal retention obligations.
  • Security and surveillance footage: Video recordings from in-store security cameras are retained for a period of 30 days and then overwritten or deleted, unless the footage is needed in connection with an active investigation, a legal matter, or a law enforcement request.
  • Marketing preferences and opt-out records: Retained indefinitely to honor your communication preferences.
  • Voluntarily submitted information (surveys, feedback forms): Retained for a reasonable period to act on feedback, then deleted or anonymized.

When personal information is no longer needed and retention is not required by law, we dispose of it securely through shredding (paper records) or permanent deletion (digital records).

8. Children’s Privacy

Rocky Ford Food Market does not knowingly collect, use, or store personal information from children under the age of 13. Our services, loyalty programs, online platforms, and marketing communications are intended for use by adults and are not directed at minors.

If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take prompt steps to delete that information from our records. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information in Section 11.

9. Cookies and Digital Tracking

If you interact with our website, online ordering platform, or any digital service operated by Rocky Ford Food Market, we may use cookies and similar tracking technologies to help those platforms function properly and to understand how they are used.

9.1 What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They allow the site to remember certain information about your visit, such as your preferences or items in a shopping cart.

9.2 How We Use Cookies

  • Functional cookies: Required for core platform features such as keeping items in your cart or maintaining your login session.
  • Analytics cookies: Used to understand how visitors use our digital platforms — for example, which pages are visited most often — so we can improve the experience.

9.3 Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You may choose to decline cookies or clear them from your browser at any time. Please note that disabling certain cookies may affect the functionality of our website or online ordering platform.

9.4 No Cross-Site Behavioral Advertising

Rocky Ford Food Market does not engage in cross-site behavioral tracking for the purpose of serving you targeted advertisements on other websites or platforms. We do not sell or share your digital usage data with advertising networks.

10. Changes to This Policy

Rocky Ford Food Market reserves the right to update or modify this Privacy Policy at any time. Changes may be made to reflect updates in our business practices, changes in applicable law, or improvements to how we handle your information.

When changes are made, we will:

  • Post the revised policy in a visible location in our store
  • Update the policy on any digital platforms we operate
  • Update the “Last Updated” date at the top of this document

Material Changes. If we make a significant change to how we collect, use, or share your personal information, we will make reasonable efforts to notify you directly — by email, mail, or other appropriate means — if we have your contact information on file.

Your continued use of our services after any changes to this policy have been posted constitutes your acknowledgment and acceptance of the updated terms. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or how Rocky Ford Food Market handles your personal information, please do not hesitate to reach out to us. We are here to help.

Rocky Ford Food Market
Rocky Ford, Colorado
Phone: [Store Phone Number]
Email: [Store Email Address]
Hours: [Store Hours]

Privacy Requests: Please direct all written privacy requests — including access, correction, and deletion requests — to the store manager, either in person, by mail at the address above, or by email.

We will respond to all privacy-related inquiries within 30 calendar days of receipt.

This Privacy Policy was prepared in good faith to clearly communicate how Rocky Ford Food Market collects, uses, and protects your personal information. We are committed to earning and maintaining your trust as a valued member of our community.

Rocky Ford Food Market — Rocky Ford, Colorado

Rocky Ford Food Market | Privacy Policy | Effective January 1, 2026 | Last Updated June 2026